Anima Forum 2013

From August 6 to 9 - Fundição Progresso - Lapa/RJ

Now more than ever, creativity is considered a valued commodity in the international market.

The international Creative Industry moves billions of dollars, generates income and jobs, and produces goods with minimal environmental impacts, using an inexhaustible resource as its raw material: the imagination. 

Amidst the broad spectrum formed by this activity in Brazil, animation stands out as a branch of the Brazilian creative industry that has grown, perfected itself and gained unique ground in the national and international markets.

The collective effort that has united Anima Mundi to the class of animators, independent production companies, and different governmental agencies of all levels and institutions has proven its efficiency for years, through results that can be observed in the festival itself, as well as in movie theaters and several television stations in Brazil and abroad. 

Such growth opens up great perspectives, but also calls for constant reflection and evaluation.  

The Anima Forum is a place dedicated exclusively to the discussion and the reflection about the animation market.

This year, the panels tackle the line that separates industrial and independent productions – on one hand, the support for short length independent productions and, on the other, the development of feature films and the fostering of television series – how these two sides complement one another and how they must be promoted.  

In the Year of Germany in Brazil, and in a celebration of the cooperation agreement recently signed by the two countries, we will discuss the possibilities of coproduction in animation, in a panel where the possibility of such a partnership will be analyzed, based on how the market works in the two countries. 

Iain Harvey, vice-president of Cartoon Media, presents the association and explains how it was created to strengthen, promote and perfect the European animation industry, in order to meet the standards of the highly competitive international market. Through a method of cooperation between production companies, an innovative and efficient structure was created, which guarantees the continuous generation of content. Can this model be adapted to the Brazilian scenario?   

We are also celebrating the premiere of several Brazilian feature animations. Three directors will present excerpts from their films, talk about the process of making them and about future productions.

We close the panels with a debate about animation studio management. This is a relatively new business model in Brazil, in search of its won solutions and regulations.

Respected artists with very different lines of work share their artistic and professional experiences in the Masterclasses.