BNDES Presents

Anima Forum 2011

From July 19^th to 22^nd - Centro Cultural Banco do Brasil - CCBB/RJ

Brazilian animation series are being aired on national television sets, as well as in several other countries. The last frontier, broadcast TV, has just been conquered. The fist big steps have been taken, but... what now?

The Anima Forum 2011 will tackle the issue of maintaining production continuity in this new and active animation industry that is being established in the country. How can we perfect, innovate and expand what has already been conquered.

These issues will be debated in the opening panel, PPA - Parcerias Público-Animadas (Animated Public Partnerships), comprised of the leading figures in a bond that revolutionized Brazilian Animation: the government, the animation production companies, the community of animators and the Anima Mundi festival. Together, we will have the chance to reevaluate, plan and guarantee the future of this partnership.

The second panel of the forum, Animation for Export, presents the experience of producers who have structured their studios towards a continuous production aimed at the immense international animation market, where several opportunities can be found.

Carlos Saldanha, the new hero of Brazilian animation, hasn't become a character in a series yet, but has already accomplished fantastic deeds, like turning an entire city into an animation character that is beloved worldwide. In his lecture, Rio - Frame by Frame, Carlos will talk in details about the necessary steps that should be taken in the creation of an animation blockbuster, from its conception to its release in a worldwide scale. The strengthening of Brazilian animation prepares us to invest in this new kind of production field, which is a lot more demanding in terms of preparation, structure and investment. We could not wish for a better godfather.

Industry means jobs. Our new industry, located in a branch of contemporary economy that is becoming more strategic by the day, the creative industry, brings forth unique challenges in labor issues that also need to be observed in a unique manner. In this context, the ABCA, the association that represents the community of Brazilian animators, has a crucial responsibility. In the panel Portfolio - How Much Is Your Work Worth? the association presents its achievements and its project, as it discusses and offers new models of relationship between artists and production companies.   

Anima School - 10 years, the fifth and last panel, celebrates and presents the achievements of the project that has been changing the platform of primary school education in Rio de Janeiro and in other cities in the state, using animation as an educational instrument inside classrooms.

So plan your schedule and come, so that the Anima Forum 2011 can really be complete.